Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home! 

Even if your house sells quickly in a good market, it does not mean it sold for the amount it would have sold for if it were professionally staged. Remember, HSR Certified professionally staged homes sell, on a conservative average, for 10%+ more (see the Latest Home Staging Statistics).

Home sellers are usually unable to successfully stage their own home. Why? Because we often view our homes like we view ourselves, we may not always see all its flaws. We get used to the way it looks and it can be emotionally difficult to change it. If you have a hard time viewing something objectively, you will not be able to market and package it effectively. More importantly, most home sellers do not "stage" homes for a living. That is what HSR Certified professionals are for, and that is where the greatest returns come into play.

Only 10% of home buyers can visualize the potential of a home, and most of them are investors or "flippers".  In our Consultation walk through, we will identify the potential "price decreasing" factors of your home, so that you can do the simple fixes that maximize returns. 

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale, so having furniture helps to give them a frame of reference.